One of the major challenges encountered by Smallholder Poultry Farmers (SHF) in poultry production in Nigeria is the incessant case of preventable bird diseases accounting for about 30% mortality rate. Limited access to and availability of inappropriately sized vaccines, preventing smallholder farmers from using the vaccines, are among leading causes of high poultry mortality experienced by SHF. Veterinary Pharmaceutical Companies (VPCs) had marketed their services and products mainly to large scale commercial poultry farmers in urban and semi-urban areas primarily because of poor information and knowledge of the market size of small and medium scale poultry markets in rural communities.
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