Given the relative novelty of the MSD approach, there has been an increasing call by new practitioners for information about delivery strategies of the MSD approach. Within this context, this learning paper illustrates MADE’s and PIND’s experiences of using commercially driven extension service providers to stimulate awareness and adoption of yield enhancing products, services and technologies by poor small holder farmers within the agricultural sector while also working with local co-facilitators to implement MSD initiatives within a conflict prone region.
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