Call For Applications: A Brand & Communications Firm

CLOSED:

PIND wants to engage a brand development and communications firm with an excellent track record to review and enhance the effectiveness of its branding and communications strategy with tactics that enable:

Potential investors and donors to invest in PIND and the Niger Delta
Potential collaborators to desire partnership with PIND
Create a “bandwagon effect” that will make target stakeholders want to partner with PIND Business and development actors to participate in PIND activities
PIND’s successful program models/approaches to be replicated and/or scaled up by other development actors
PIND as a thought leader, go-to organization, catalyst, and convener on Niger Delta sustainable development themes and topics (thought leadership and publicity positioning)
PIND to be seen as a development resource in the Niger Delta, serving both private and public sectors
Internal stakeholders to be active brand ambassadors and champions of PIND

The firm is expected to help PIND understand how the PIND brand (name) is perceived in the mind of its different stakeholders (donors, private investors, partners, media, development community, beneficiaries, Board of Trustees, employees, and others) as compared to how PIND sees and defines itself and also determine the most effective ways to reach PIND stakeholders with its key messages. The firm is expected to use these insights to propose brand/communications strategy and plan and review brand collaterals for PIND.

QUALIFICATIONS

Given the objectives, scope of work, and expected outputs of this engagement, the firm is expected to possess relevant qualifications and extensive work experience in brand and marketing communication, graphics, development communications, and conducting communications and brand audits, with a good understanding of non-profit sector communications dynamics and funding limitations. Preference will be given to firms with evidence of undertaking a similar task, especially for non-profits.

Applications shall be evaluated using the following criteria:

Understanding of assignments and needs in TOR (10%)
Demonstrated experience and expertise in undertaking related tasks (30%)
Quality of proposed ideas/tactics of how to achieve the outputs to time, to budget, and to quality (innovation and creativity) (Efficiency and effectiveness of proposed delivery approach as fitted to a non-profit organization like PIND) (30%)
Cost-effectiveness (20%)
Integration of gender and social inclusion considerations in proposed brand update (10%)

HOW TO APPLY

Interested firms should submit a proposal to: procurement@pindfoundation.org with ‘PIND BRAND AND COMMUNICATIONS ‘WORK’ as the subject of the email.