Building on SACE’s successful engagement with Social Media Week Lagos (SMW) 2015, the project broadened its participation in SMW Lagos 2016 by securing a broad-tent space for civic discourse on governance under the banner of Let’s Talk Governance. SACE strengthened outreach and participation by leveraging new partner Enough is Enough (EiE)’s strong record of accomplishment with social media utilization for advocacy and their experience as an established SMW Lagos participant.
SMW Lagos 2016 brought together key commentators and actors, provided master classes on the use and analytics of social media, and reached over 9 million people using the project Twitter handle @GovTalkNG – trending at the top of Nigeria Social Twitter feeds for over six hours.