ToR: PIND Media Audience Research

CLOSED:

The Foundation for Partnership Initiative (PIND) wishes to engage an individual consultant, firm or a company to conduct an analysis of/estimate the reach of various media types/ media houses at the State, Regional and National levels so as to maximize the reportage of PIND’s communication reach in the mainstream media (TV, Radio and Newspapers) including their social media reach.

The selected organization/consultant will be required to work closely with the members of the PIND M&E team and the Knowledge Management and Communications team, including routine calls to the team for virtual briefing and debriefing.

SCOPE OF WORK

The contents of the Media Audience Analysis Report will include:

1. List of Radio, TV, and Newspaper media outfits that are National, Regional (South-South) and those in  Niger-Delta States of Abia, Akwa Ibom, Edo, Delta, Rivers, Imo, Ondo, Cross River and Bayelsa.
2. Data of audiences presented from three sources: relevant Government media regulatory bodies, the Media outfit, and from Independent third-party organizations.
3. Coverage: estimate the size/audience coverage and spread of each of these media platforms in South-South, Niger Delta states, nationally and online reach.
4. Audiences reached across the various socio-economic groups (A, B, C1, C2, D & E) as means to identify target stakeholder groups such as government, small holder farmers, poor households, etc.
5. From the sources, provide definite figures from which PIND can derive figures to report on its media engagements. This should include how social media reach of the media platforms will feed into the overall reporting figure without raising the issue of double counting.
6. Findings to be presented on a table to show location of media; type of media; type of audience that is: Listeners, Viewers, readers-reflective of media type; audience number by these broadcast program metrics: Live, Recorded, repeat broadcast; and off-peak and peak audiences by these broadcast metrics. Present narrative report in Microsoft Word format and Data on Excel spreadsheet. And any other activity agreed with PIND at the start of this project.

QUALIFICATIONS

This Terms of Reference (TOR) could be delivered by an individual or a team with:

• In-depth knowledge of the Nigerian Media terrain and extensive experience working in the media sector.
• Have demonstrable experience in media research and data and media monitoring/analysis.
• Have proven access to strong media networks and understanding of the media terrain.
• Be able to work with the highest standards of integrity and professionalism.
• Be efficient in survey report writing, analysis and data visualization.
• Ability to work within deadlines with creativity

HOW TO APPLY

Application containing a technical and cost proposal of between 2 –5 pages maximum should be emailed to procurement@pindfoundation.org with the subject “PIND Media Audience Research’’. The proposal should include:.

DEADLINE: 

30th March, 2021

For more details on qualification and deliverables, what the proposal should include, as well as mandatory item/supporting documents bidder would be expected to provide; download and read ToR provided below:

DOWNLOAD