By harnessing the power of film, video, and radio, the M4D unit serves as an essential tool for PIND to effectively use media to inform and educate stakeholders about key issues and needs in the Niger Delta. The unit provides media training for developmental organisations as well as media support to help build their capacity, communicate, and advocate for activities and issues within the region. It creates material and stories for PIND’s audiences by developing documentaries, radio and other productions. The unit is also looking into using other avenues to present material, from community screenings to the Internet, DVDs and other traditional and new media outlets.
The Media for Development unit seeks to:
- Support PIND’s programs, projects and its partners by capturing and documenting research analysis, lessons learned and outcomes produced.
- Capture the needs, processes, issues and experiences of the people in the Niger Delta first-hand, in line with PIND’s program areas to reduce misrepresentations and misconceptions
- Produce Audio-Visual learning resources, communication products and provide radio/film products to be used as effective advocacy tools to support PIND’s local capacity building and training
- Mainstream the application of media in PIND’s intervention areas of economic development, capacity building, peace building, advocacy and appropriate technology as well as monitoring and evaluation
- Create, collate, manage, and catalogue documentaries and other audio-visual materials to support PIND’s projects for present and future use
- Capitalise on opportunities to support community groups and PIND’s partners through the use of audio-visual material
- Contribute to PIND’s overall objectives and generate revenue for PIND’s programs and activities through the use of media.
- Increase outreach, build skills, increase knowledge and create awareness to cause behavioural change through media
Although the M4D unit is still evolving, it has been able to record some achievements which include:
Successful video production workshop
The M4D unit successfully organised series of video production training workshops for CSO representatives and young professionals drawn from across the Niger Delta region. The workshops focused on building participants’ capacity in filming and production techniques and to teach them about the various ways in which video can be used as a tool for development context. After the workshop, some of the participants were able to secure employment and are currently involved in film production in the Niger Delta.
Provision of media support at the 2016 Lagos Social Media Week
The unit provided media support to PIND’s partner SACE at the “Let’s Talk Governance” session at the Social Media Week Lagos 2016, producing a 6 minutes video of the session and active citizenship. The half-day event organised by SACE and EiE discussed advocacy strategies for engaging with Nigerian elected officials, as well as educating the audience on their rights and opportunities for connecting with various government agencies and offices.