By harnessing the power of film, video, and radio, the M4D unit serves as an essential tool for PIND to effectively use media to inform and educate stakeholders about key issues and needs in the Niger Delta. The unit provides media training for developmental organisations as well as media support to help build their capacity, communicate, and advocate for activities and issues within the region. It creates material and stories for PIND’s audiences by developing documentaries, radio and other productions. The unit is also looking into using other avenues to present material, from community screenings to the Internet, DVDs and other traditional and new media outlets.
The Media for Development unit seeks to:
- Support PIND’s programs, projects and its partners by capturing and documenting research analysis, lessons learned and outcomes produced.
- Capture the needs, processes, issues and experiences of the people in the Niger Delta first-hand, in line with PIND’s program areas to reduce misrepresentations and misconceptions
- Produce Audio-Visual learning resources, communication products and provide radio/film products to be used as effective advocacy tools to support PIND’s local capacity building and training
- Mainstream the application of media in PIND’s intervention areas of economic development, capacity building, peace building, advocacy and appropriate technology as well as monitoring and evaluation
- Create, collate, manage, and catalogue documentaries and other audio-visual materials to support PIND’s projects for present and future use
- Capitalise on opportunities to support community groups and PIND’s partners through the use of audio-visual material
- Contribute to PIND’s overall objectives and generate revenue for PIND’s programs and activities through the use of media.
- Increase outreach, build skills, increase knowledge and create awareness to cause behavioural change through media
Although the M4D unit is still evolving, it has been able to record some achievements which include:
Successful video production workshop
The M4D unit successfully organized two training workshops for CSO representatives and young professionals drawn from across the Niger Delta region, members of staff of the participatory partnership for community development (PPCD) and state chapter members of the partners for peace (P4P) network. The workshops focused on building participants’ capacity in filming production, photography and use of social media for communication and advocacy as well as other techniques and various ways in which media can be used as a tool with in the development context. After the workshop, some of the participants were able to secure employment and are currently involved in film production in the Niger Delta while most have used the newly gained skills to engage stakeholders more creatively to communicate their activities with in the region and advocate for issues which relate to the work they do.
Provision of media support at the 2016 Lagos Social Media Week
The unit provided media support to PIND and its partner SACE at the “Let’s Talk Governance” session at the Social Media Week Lagos 2016 as well as the same for the year 2017 producing a 6 minutes video of the various sessions each year thereby advocating for improved government citizen engagement through the use of social media. In 2016, the half-day event organized by SACE and EiE discussed advocacy strategies for engaging with Nigerian elected officials, as well as educating the audience on their rights and opportunities for connecting with various government agencies and offices.
However the discussions took a more citizen centered approach with the SACE focusing “technology, citizen and governance” while the PIND session addressed new approaches to government-citizen engagement “Government and citizen communicating the 21 st century way in the Niger Delta”.
Facilitating referrals for access to technology through online media products
Promoting the adoption of technologies for harvesting palm fruit is one of the key interventions of the palm oil value chain. To support the effort of the palm oil value chain program, three videos on how to use, how to maintain and how to couple and uncouple the mechanical adjustable harvester was produced by the media for development unit and published on PIND’s YouTube channel. These videos and other o videos produced and published by the unit online have led to increasing inquiries about these technologies that have led to referrals and possibly purchase and adoption of the echnologies.