The PIND Master Brand is one of our most valuable assets because it differentiates PIND from other entities and makes us easily recognizable and respected. This is very vital to our mission of attracting new partnerships and collaborators for Niger Delta development.

We have guidelines for helping our partners and stakeholders consistently and accurately use and represent the PIND brand identities inclusive of our logotypes, color palette, typography, imagery and graphics

PIND Master Brand

Use the PIND Master Brand on all PIND print and screen-based applications (including publications, marketing and promotional materials, PowerPoint presentations, Websites, Conference and Event materials, Advertising, Plaques, and Certificates) that are large enough to allow for the Master Brand to appear at least at its minimum size.

Alternate Logo Types for Limited Use

Use the vertical logo type only on spines of books and other pint publications/materials when space does not permit the use of the PIND Master Brand and its minimum size and clear space.

PIND Graphic Style Guide

Typography

Typography can work together with other design elements to make communication more readable, consistent and visually appealing. Corbel is the approved typeface and should be used on all communication materials. This typeface is available in many weights and styles that are essential to create distinction across all corporate-wide and sub brand communications. Corbel’s open, uniform and modern design ensures great legibility without being static and formal. For internal documents created in Microsoft Office applications, or for instances where Corbel is not available, alternative Droit Serif typefaces have been chosen.

Colour

Colour plays an important role in how the PIND brand is presented and represented. Use PIND Green (Pantone specifications 347 C) on all corporate-wide communications. When used consistently overtime, this colour will become directly associated with PIND. Black and white may also be used on both corporate and sub-brand communications in circumstances where it may not be possible to present the PIND Master Brand in its traditional colours.

Imagery

Generally, any photograph used in a PIND document will fall under one of the four focal areas of PIND. Whenever possible, photos should depict people in vibrant colours. Imagery used consistently can support the PIND brand identity. The six imagery themes (Encouraging, Knowledgeable, Supporting, Empowering, Connected, Innovative) are based on the core values of the PIND brand and reflect the PIND brand personality and style, as well as PIND’s areas of expertise and history. Real photographs (not clip art or stock images) should be used whenever possible to convey these themes.

Graphics guides

When choosing icons or creating iconography, use styles that are simple, modern and informative. When housing icons in shapes, use simple shapes tp keep general designs simple, modern and concise. Use icons to illustrate facts and aid navigation but do not use them as logos.